How agentic commerce is becoming the new front door to retail
AI is mediating shopping decisions, and CMOs now face a defining question: who controls influence and learning at the moment of choice.
Microsoft Industry Blogs: Retail
Explore:
Agentic AI in revenue growth management: From hype to decision intelligence
Revenue growth management is becoming the connective tissue between growth strategy and execution. Learn how agentic AI can accelerate decision intelligence—grounded in financial truth, governance, and human judgment.
Frontier Transformation in retail: How agentic AI robots are redefining store experiences
Organizations must deliver better personalization, higher volume, and increasingly complex insights while operating with greater efficiency.
Return on intelligence: The human edge in an agentic era
Microsoft is leading retail’s agentic future, empowering human creativity with AI-powered automation to deliver authentic, personalized customer experiences.
How retail and consumer goods leaders empower their workforces with AI agents
Accelerate innovation in consumer goods by unifying data with AI, reducing launch risks, and aligning with market trends.
Ask Ralph: Where style meets AI—a new era of conversational commerceÂ
Meet Ask Ralph, a new AI-powered styling companion that not only helps with product discovery but also inspires consumers with Ralph Lauren’s unique and iconic take on style.
The next wave of AI for content creation includes digital twins
AI and digital twins help CPG brands scale content, cut costs, and personalize experiences—transforming marketing workflows and accelerating innovation.
Helping retailers and consumer goods organizations identify the most valuable agentic AI use cases
Customer conversations are shifting from generative AI to agentic AI, reflecting a growing recognition of agentic systems to augment AI’s potential to enhance business processes and drive innovation.
More human-centered retail with AI
Microsoft offers AI solutions helping retailers address challenges and enhance store operations to focus on delighting and assisting shoppers.
AI-powered retail: 3 reasons to start digitalizing your warehouse in 2025
To compete in today’s retail and consumer goods industries, supply chain leaders need respond to consumer demand volatility, to adapt, and make decisions faster.
7 retail trends to watch this year from NRF 2025: Retail’s Big Show
From AI innovations to Gen Zalpha as consumer, this year’s NRF Big Show brought fresh perspectives on how technology and human interaction are redefining the industry.
Enhancing supply chain efficiency in the retail and consumer goods industry with agentic systems
Agentic systems offer a revolutionary opportunity to enhance decision making quality and speed.
How unifying data improves shopper experiences
Transforming the customer experience requires a solid foundation of data that is accurate, accessible when needed, and secure.