Accelerate innovation in consumer goods by unifying data with AI, reducing launch risks, and aligning with market trends.
Leading analyst firm Gartner believes that cloud-based productivity tools have matured to the point that most organizations should seriously consider moving their collaboration and communication system to cloud-based deployment models.
With technology at its current state and the collaboration technology available such as Office 365, there is really no reason for intranets to be held-back in what they can deliver for internal communications, sales processes, HR processes, order fulfillment, customer service, social interaction and more, all driving employee engagement.
Across the globe, businesses are connecting their things and harnessing their data to create powerful new business value.
Last month I had the opportunity to travel to Austin with our hospitality industry team to join the more than 6,000 participants at this year’s HITEC technology conference. I think this year’s record attendance, its record number of exhibitors, the volume of interest, the showcases, even Microsoft’s level of activity to some extent, were all fueled by the same strong undercurrent this is sweeping the industry forward.
As businesses work to keep pace with the rapidly changing needs and expectations of consumers, many are calling the customer experience the next competitive battleground.
Engaging consumers during the shopping experience is essential for today’s retailers and consumer goods manufacturers.
The two-day event featured some notable industry speakers and an exhibit hall where nearly 2000 attendees visited with wide range of suppliers that focus on the Retail vertical. This year Microsoft returned to the event with a renewed focus on how we enable “The Customer Journey”.
Today’s advancements in sensors, mobility, devices, connectivity, and data insights have created a powerful combination that can unlock business value, drive innovation, and transform guest experiences.
It could not be more critical for retailers to bridge the gap between digital and their bricks-and-mortar stores than it is today, says Xomni CEO Chad Brown. “When you think about what the store does for the online channel, and vice versa, it should be about creating a sense of continuity,” he explains. “Bring those channels together and you truly maximize your return on investment, and satisfy the customer.
In the retail industry’s quest for innovative ways to connect with customers, personalized marketing through mobile devices offers an opportunity to reinvent the shopper experience by increasing promotion redemption rates and nurturing a deeper level of customer engagement. And retailers are recognizing the need to get personal.
In today’s fiercely competitive consumer goods (CG) marketplace, CG companies want to get closer to their customers and innovate. At the center of this quest is data.
Engaging consumers during the shopping experience is essential for today’s retailers. But it’s easier said than done.
