Microsoft is leading retail’s agentic future, empowering human creativity with AI-powered automation to deliver authentic, personalized customer experiences.
In today’s fiercely competitive consumer goods (CG) marketplace, CG companies want to get closer to their customers and innovate. At the center of this quest is data.
Engaging consumers during the shopping experience is essential for today’s retailers. But it’s easier said than done.
We predicted in January that 2015 would bring incredible change and innovation in the retail industry—especially around how retailers interact with their customers including modern POS devices.
Microsoft participated in the National Retail Federation Big Show in New York, where we showed what the future of retail will look like and highlighted how customers like GameStop and Hardee’s are creating better shopping experiences through the use of technology.
New POS devices provide a more personalized and secure shopping experience, allowing retailers to be mobile or stationary at the POS, make tailored offers to customers while they’re checking out, and meet new security requirements.
One of the challenges in retail is to create an in-store experience that engages customers in unique ways, entices them to come in to stores, and keep them coming back. Creating those connections creates better experiences and ultimately increases sales.
Retailers need to ask whether or not these latest marketing innovations are addressing what they really need.
Learn how several global retail brands are improving engagement with their customers to help grow sales, increase customer satisfaction and bring more efficiency to their business processes.
At Microsoft, we believe this will be the year when modern shopping experiences come to life. Where retailers create instant, personalized experiences for shoppers on their smartphone, online and in stores.
Over the past 12 months, the internet of things (IoT) has taken center stage for businesses in every industry, and retail is no exception. Retailers are starting with their own things – their existing data, devices and services – and transforming everything from the supply chain through to the customer experience. And by doing so, they’re opening up new revenue streams and realizing greater business impact.
A seamless customer experience is crucial in retail. Today, retail stores are full of diverse technologies waiting for consumers to access them.
Speak provides its readers with a quarterly digest of features, commentary and case studies focusing on the role of Microsoft technology in the retail, hospitality and consumer industries.
