Revenue growth management is becoming the connective tissue between growth strategy and execution. Learn how agentic AI can accelerate decision intelligence—grounded in financial truth, governance, and human judgment.
It could not be more critical for retailers to bridge the gap between digital and their bricks-and-mortar stores than it is today, says Xomni CEO Chad Brown. “When you think about what the store does for the online channel, and vice versa, it should be about creating a sense of continuity,” he explains. “Bring those channels together and you truly maximize your return on investment, and satisfy the customer.
In the retail industry’s quest for innovative ways to connect with customers, personalized marketing through mobile devices offers an opportunity to reinvent the shopper experience by increasing promotion redemption rates and nurturing a deeper level of customer engagement. And retailers are recognizing the need to get personal.
In today’s fiercely competitive consumer goods (CG) marketplace, CG companies want to get closer to their customers and innovate. At the center of this quest is data.
Engaging consumers during the shopping experience is essential for today’s retailers. But it’s easier said than done.
We predicted in January that 2015 would bring incredible change and innovation in the retail industry—especially around how retailers interact with their customers including modern POS devices.
Microsoft participated in the National Retail Federation Big Show in New York, where we showed what the future of retail will look like and highlighted how customers like GameStop and Hardee’s are creating better shopping experiences through the use of technology.
New POS devices provide a more personalized and secure shopping experience, allowing retailers to be mobile or stationary at the POS, make tailored offers to customers while they’re checking out, and meet new security requirements.
One of the challenges in retail is to create an in-store experience that engages customers in unique ways, entices them to come in to stores, and keep them coming back. Creating those connections creates better experiences and ultimately increases sales.
Retailers need to ask whether or not these latest marketing innovations are addressing what they really need.
Learn how several global retail brands are improving engagement with their customers to help grow sales, increase customer satisfaction and bring more efficiency to their business processes.
At Microsoft, we believe this will be the year when modern shopping experiences come to life. Where retailers create instant, personalized experiences for shoppers on their smartphone, online and in stores.
Over the past 12 months, the internet of things (IoT) has taken center stage for businesses in every industry, and retail is no exception. Retailers are starting with their own things – their existing data, devices and services – and transforming everything from the supply chain through to the customer experience. And by doing so, they’re opening up new revenue streams and realizing greater business impact.
