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Microsoft Maps Blog

Month: November 2022

Beating Traffic with Bing Maps’ Route Optimization APIs

November 28, 2022

The ideal route optimization software works in real-time to give users contextually relevant routes, accounting for traffic, road closures, and even vehicle specifications. Whether you’re on the road for a personal errand or managing a large fleet of agents, Bing Maps API’s free (with a basic key) routing suite goes the extra mile so you … Continued

Better Marketing Segmentation with Geolocation

November 14, 2022

ZIP codes are great for coordinating deliveries but modern marketing segmentation requires a level of precision that ZIP codes just can’t offer. Using geolocation to create targeted marketing campaigns is a lot easier than you might initially have expected. Here’s how Bing Maps API can simplify geographic segmentation and power effective campaigns. Marketing segmentation with … Continued

What Is Geocoding? – Everything You Need To Know

November 7, 2022

Whether you’re working on a customer fulfillment app or creating an asset tracking solution, geocoding is bound to be a key part of most mapping applications. What is geocoding, and how can an efficient geocoder power better apps? Find out everything you need to know with this guide, including how to get a geocoding API … Continued

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