How to use Microsoft 365 Copilot for AI Marketing

SUCCESS STORIES

Explore how Copilot inspires marketing teams to work smarter

“Copilot has saved me between 20% and 50% of my time. It’s the only tool that I know of that can give you those insights very quickly and very simply, in a language that marketers can understand.”

Harjeet Singh, Sr. Director, Marketing and Demand Gen Operations, Finastra

A man in a suit and tie looking at a laptop.

“I’ve seen evidence of people who have felt better about what they are doing because some of the more mundane tasks that would normally stretch out over a long time can be completed much faster.”

Craig McQueen, Vice President, AI Solutions, Softchoice

62-67%

Reduction in time spent creating content

75%

Decrease in time spent summarizing meetings

“Creatives see Copilot as an important tool in their kits. It’s not there to replace them; it’s just something they can use to supercharge their ideas.”

James Thomas, Global Head of Technology, Dentsu Creative

“We’re continuously creating fresh content … managing 140,000 creative assets every year. Copilot is helping us with that massive workload, enabling us to get to market faster.”

Jessica Daughetee, Corporate Vice President, Marketing Experiences. Microsoft Corporation

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BENEFITS OF AI

Optimize costs and help your marketing department thrive

Simplify research, improve targeting, streamline tracking, and speed content development for your campaigns with Copilot and agents.

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	Before AI	With Copilot
Customer insights and strategy	Fragmented data sources can lead to incomplete customer profiles and missed opportunities for engagement.	Simplify developing a new marketing strategy by researching and summarizing insights from multiple sources.
Demand generation	Untargeted campaigns can lead to misaligned marketing efforts and lower demand capture and conversion rates.	Analyze data to create targeted campaigns optimized for high-propensity opportunities.
Campaign execution	Manual campaign tracking can lead to inefficient resource use, higher costs, and less agility in market response.	Plan and develop campaign content. Track engagement to adapt messaging quickly based on customer feedback.
Content creation	Traditional content creation can be labor intensive, time consuming, and lead to ineffectual messaging.	Streamline brainstorming and ignite creativity to create compelling and engaging messaging in less time.