How AI can improve your copywriting

How AI copywriting tools streamline your workflow

Copywriters lean on various types of AI across all steps of ideating and launching a campaign. Here are some ways advertising professionals can use AI tools:

• Research keywords: AI streamlines the task of finding target keywords, analyzing them by monthly search volume and rates of change over time. Use AI tools to Identify the top-performing keywords with the greatest potential return on investment (ROI).
• Manage SEO-focused tasks: Once you have a list of targeted keywords, leverage AI to generate meta descriptions and title tags that both employ these relevant keywords and fit required character counts.
• Outline content: Take the fear of a blank page out of the writing process. Use AI to generate article outlines that help jumpstart your creative process and keep your key marketing points organized.
• Draft content of any length: Whether you’re creating quick social media captions or longer blog posts, work with AI to draft written copy and hone it to fit different tones (formal or fun), word counts, and specific audiences.
• Write taglines and calls-to-action (CTA): Compel your audience to act with short, snappy phrases that draw them to click a link for your product or service. Use A/B testing to generate multiple examples that might work better as email copy and subject lines, social media posts, or search engine ads.
• Polish campaign copy: Review your campaign’s content for legibility, spelling and grammatical errors, and overall writing effectiveness.
• Extend your reach with translations: With generative AI, you can even translate your copy into other languages for other markets.
• Speed up copywriter training: Keep the great work flowing by using AI tools to train additional copywriters and check their work.

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AI copywriting prompts to help spark creativity

From research to final product, the right AI prompt will generate ideas and improve your campaign every step of the way. Try integrating the following prompts in your SEO copywriting processes:

• What are the top-performing keywords that users are searching for when looking to buy an electric bicycle?
• Based on specifications, outline the key points that show how this latest gadget is more efficient than last year’s model.
• Create 10-12 captions of 150 characters each describing this brand’s latest range of fall fashions targeted towards social media users.
• Analyze and optimize the following article for article SEO, being sure to suggest where the following target keywords can be incorporated: [keywords].
• Can you proofread the following article and analyze it for readability and a friendly tone aimed at an 18-24 age demographic?
• Generate post-launch taglines that our campaign can use one, two, and three months after the unveiling of this product.

Incorporating generative AI into the copywriting workflow means spending less time completing tedious SEO tasks and more time shaping and overseeing the quality of the finished product. Learn more ways to use everyday AI in your professional and family life.