Making the Most of your Social Selling Index (SSI)
As tech transforms the traditional buyer journey, many organizations & individuals are reevaluating their sales strategies to engage with customers more effectively.
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AI as a platform shift, not another experiment
Artificial intelligence is no longer a speculative bet for global professional services firms—it’s a structural shift in how expertise is created, decisions are made, and value is delivered to clients. As the pace of innovation accelerates, organizations face growing pressure to move faster, operate with greater consistency, and deliver insight at scale, all without eroding
How SportGait takes sports concussions head on with Microsoft
Dr. Eric Young steps in to the exam room and greets Izzy, a 12-year-old soccer player whose collision with an opponent brought her in to the urgent care clinic.
Building community: Enable sharing for stronger content
Social platforms are a great place to push out content. But the majority of brands tend to forget that it’s also a place for engaging with a community of followers.
Modernizing customer experiences with Surface at Sport Clips
Founded in 1993, Sport Clips is a men’s and boys’ haircare and barbershop chain with a fun, colorful sports-theme headquartered in Georgetown, Texas.
How to engage your audience on social media
Today, we’re going to focus on how refined social experiences can help boost your own social media engagement.
Once Upon a Brand: Storytelling 101
In a study published by AdWeek, consumers were more likely to purchase – and pay a higher price for –products that were tied to a compelling story.
How Merck is Driving Innovation with the Microsoft HoloLens
The bot gives her access to standard procedures and important information to help follow compliance requirements without taking her sight off the task at hand.
How DDW evolves customer and employee experiences with Azure
There’s a reason we associate colors of food with flavors and for more than 150 years DDW has been perfecting the visual appeal of foods.
4 social media hashtag rules to engage across the buyer’s journey
Social media is a necessity of doing business, and contrary to what some believe, it takes a deep knowledge of content strategy to create a program that has impact.
How RLH Corporation stays authentic with digital transformation
As a growing hotel operation with strong roots in the Pacific Northwest, RLH Corporation prides itself on embracing this mentality of adventure and discovery.
How Aprimo fuels enterprise-wide modernization with Azure
As Aprimo onboarded its first customer to their new SaaS-only Azure solution, Jason LaPointe, reflected on the enterprise-wide transformation.
5 Steps to starting your content stream
When it comes to producing your content stream, it’s easy to just start throwing pieces of content together based on what you know.