How to use AI to help you improve your newsletters

What makes a good newsletter?

A good newsletter should be engaging, easy to read, and provide valuable and relevant information that your readers wouldn’t easily find elsewhere. When writing a newsletter, you should ask yourself if the information in it is important. For example, a newsletter reminding employees that they have the week off for Christmas is a wise thing to include, but sending out a newsletter that a new pizza place opened near your office isn’t crucial information. Additionally, a newsletter should be brief and to the point. If a newsletter is too long, your teammates or customers might skim through it and miss important information, or they may avoid reading it at all.

Leverage AI for customized newsletter-writing tips

AI can provide excellent writing advice. You can ask AI for tips before you write your next newsletter. Here are some examples of prompts you can try:

• How long should a newsletter be?
• What are some key points to include in a newsletter?
• How often should I send out a newsletter?
• How can I write my newsletters so that they’re more interesting?
• How can I make my newsletter more concise?
• How should I format a newsletter?

Achieve the extraordinary with

Copilot in Microsoft 365

Seamlessly tackle your to-dos and track budgets, projects, and calendars with AI-powered features in Word, Excel, PowerPoint, Outlook, and more.

Learn more

Use AI to help you improve your newsletter subject lines

If you’re sending out newsletters via email, a compelling subject line will ensure that it gets opened and read. For instance, an email subject line merely stating ‘February 5th’ lacks engagement and specificity. A more compelling choice like ‘February Team News: Updates Inside!’ not only captures attention but also sets clear expectations. You can copy and paste your subject line into your favorite AI platform and ask it if it’s a good newsletter subject line. You can also try these AI newsletter prompts:

• What are some examples of good newsletter subject lines?
• How long should a newsletter subject line be?
• Is it bad to use all caps in an email newsletter subject line?

Use AI to help you proofread your newsletters

There are plenty of proofreading techniques out there—for example, reading what you’ve written backward or reading your newsletter out loud can help you identify inconsistencies, spelling issues, or punctuation errors. If, despite your efforts, you’re still overlooking errors, AI can serve as a diligent proofreader, catching mistakes that you might miss and suggesting improvements for clarity. Try copying and pasting the newsletter that you wrote into an AI platform, then ask it to proofread your newsletter. You can also ask AI to help you refine your newsletter for clarity.

Use AI to help make your newsletters more fun

Injecting personality into your company newsletter, such as including industry-specific fun facts or celebrating employee milestones, not only makes it more enjoyable to read but also enhances its value to your audience. Try these prompts in your preferred AI platform to spice up your newsletter:

• What’s a fun fact I can add to my company newsletter about the tech industry?
• What interesting event occurred on this date in the automobile industry?
• What’s an easy way I can gather employee birthdays for my company newsletter?
• What can I add to the end of my newsletter to make it more interesting?

With AI, crafting engaging newsletters becomes straightforward and efficient. To further explore personalized communication, discover how you can create a family newsletter that keeps your loved ones connected and informed.