What is sensational spelling (and why is it done)?

Why is sensational spelling used?

Sensational spelling serves several purposes, which include the following:

Capture attention

One of the primary reasons for employing sensational spelling is to capture the reader’s attention. By using unexpected or unconventional spellings, writers can make their words pop, drawing readers in and ensuring their message is noticed.

Trademark words

Sensational spelling is also used for branding and trademarking. Companies alter the spelling to create a unique brand identity and establish their place in the market. For example, “Froot” instead of “Fruit” in “Froot Loops” distinguishes the cereal and its fruit-inspired flavors.

Evoke emotion

Words with sensational spellings can evoke emotions or convey a particular tone. The altered spelling adds a layer of personality to the word, making it more expressive. For instance, “Kwik” instead of “Quick” showcases speed and efficiency.

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How is sensational spelling used?

Sensational spelling can be employed in various ways, both in creative writing and branding:

Creative writing

Writers use sensational spelling to inject creativity and uniqueness into their work. Whether it’s poetry, fiction, songwriting, or advertising copy, unexpected spellings can create a distinctive voice and style.

Branding and marketing

Businesses use sensational spelling to make their products or services stand out in a competitive market. By altering the spelling of a word, they create an easily recognizable brand identity. Outside of direct consumerism, artists also use sensational spelling to differentiate themselves. For example, the Byrds, a highly successful American rock band, used sensational spelling to distinguish their band name.

The benefits of sensational spelling

Sensational spelling offers several benefits to writers, brands, and marketers:

Memorability

Words with unconventional spellings tend to be more memorable. When a reader encounters an unexpected spelling, it leaves an imprint in their memory, making it easier to recall.

Differentiation

In a crowded marketplace, differentiation is key. Sensational spelling sets a product or brand apart from competitors, making it instantly recognizable.

How to edit sensational spelling

Editing sensational spelling involves reviewing and correcting words that are intentionally misspelled for stylistic or creative purposes. Try the following steps to edit sensational spelling:

• Carefully read the text to identify any words with non-standard spellings.
• Consider the context and intent behind each misspelled word.
• Ensure that the altered spellings enhance the writing’s impact and are consistent with the overall tone and style.
• Correct any sensational spellings that detract from readability or comprehension.
• Maintain a balance between creativity and clarity, preserving the author’s unique voice while ensuring the text remains accessible to the intended audience.

Thorough proofreading and a discerning eye are essential in achieving a polished, sensationally spelled piece of writing.

Sensational spelling transforms ordinary words into standout expressions. Whether you’re a writer looking to infuse creativity into your work or a brand seeking a unique identity, sensational spelling can be a powerful tool. If you’re eager for more ways to improve your writing skills, learn more writing tips from Microsoft.