![[nolat]](https://img-prod-cms-rt-microsoft-com.akamaized.net/cms/api/am/imageFileData/RWwF9l?ver=620a&q=90&m=2&h=2147483647&w=2147483647&b=%23FFFFFFFF&aim=true "Identity - External Identities")
Connect with customers and partners to drive business
Help every user outside your organization bring their own identity.
What is Azure AD External Identities?
Identity management with Azure AD
Azure AD helps provide secure, unified identity management and administration for all users, including employees, partners, and customers.
Improve user engagement with Azure AD External Identities
Use Azure AD External Identities to give people outside your organization access to your apps and resources, and enable sign-in using their preferred identity.
Enable B2B collaboration
Help securely share your company’s apps and services with guest users from any other organization, while maintaining control over your own corporate data.
Create self-service sign-up flows
Add social and enterprise identity providers to a customized sign-up flow, and let users self-register for access without needing an invitation.
Scale apps to customers
Use Azure Active Directory B2C (Azure AD B2C) as your directory and identity system for customer-facing apps and APIs. Configure the user experience for sign-up, sign-in, and profile management.
Take a deep dive into Azure AD External Identities
Seamless experiences with our ISV partner network
There are many ways to tailor the user experience, such as using different methods of multifactor authentication, enabling more secure customer authentication, performing role-based access control, and combatting fraud through identity proofing.
