Portrait of Jacki O'Neill

Jacki O'Neill

Principal Researcher


Working in the Technologies for Emerging Markets area, my aim is to understand where and how technology can be used to improve the lives of people with lower socio-economic status, whether that be through work, health, education or play.

To this end, I conduct ethnomethodologically-informed ethnographies of people’s everyday practices – both with and without technology – and use this to inform the design of new technologies. Such prototypes are then tested ‘in the wild’ as part of an iterative design cycle which aims to produce useful and usable technologies. My research falls into the domains of Human Computer Interaction (HCI), Computer Supported Co-operative Work (CSCW) and, more recently, Information and Communication Technologies for Development (ICT4D).