At Microsoft, researchers in technology for emerging markets are designing, building and evaluating tools, services and platforms that boost health, education and incomes for technologically underserved rural and urban communities. The research targets ways to erode cultural, resource and infrastructure barriers that limit the role of computing technologies in emerging markets.
In addition to computer scientists, group members are trained in cultural anthropology, sociology, political science, economics and psychology – disciplines that are used to probe the social context and relevance of technology within communities and among individual users.
The technology for emerging markets group works across Microsoft and the company’s research labs to advance its research agenda. The group is spearheaded from the Microsoft Research India lab, which provides direct access to the people and communities that the team and its collaborators from aid organizations, corporations and government institutions hope to serve. The real-world, on-the-ground context for pioneering research on information and communication technology for development provides a tailwind for success as the group’s tools, services and platforms are deployed in emerging markets worldwide.