The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness

With more than 60 million units sold and counting, the iPod is not merely one of the most successful products ever created, but a cultural, economic, and technological phenomenon that has rebooted the rules for the music industry, become a design statement, and must-have fashion accessory and has spawned a new medium of Podcasting. It has changed the way we listen to music and has turned listeners into programmers, and with its remarkable shuffle feature, it may even be changing the way we think. Taking full advantage of the flexibility and fungibility of digital technology, the iPod has changed our behavior, made business winners and losers, and made everything it touched just a little cooler…it was “the perfect thing.”

Speaker Details

Steven Levy is a senior editor and the chief technology writer at Newsweek, and is the author of several books, including Hackers, a classic account of the early computer era and Insanely Great, the story of the Macintosh computer. He writes on technology for a variety of other publications including Rolling Stone, Wired, The New Yorker, The New York Times, and others. He holds degrees from Temple and Pennsylvania State Universities.

Date:
Speakers:
Steven Levy
Affiliation:
Chief Technology Writer, Newsweek
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