Business Tech

How the right web conferencing software can create connections

Web conferencing, or video conferencing, is an excellent way to meet face to face with clients, host one-on-one discussions with remote workers or hold team meetings when you can’t be in the same room. But what you may not realize is that it’s also a great way to build connections with larger groups inside and outside your organization. 

By giving you the power to host live events, like online training, webinars, product demonstrations and more, web conferencing tools can help you inform, educate and interact with your team as well as reach out to a broader community of current and potential clients. And the payoff can be huge.  

According to an article by Cornell University, “research cited by consumer education expert Bill Harvey shows that people who engage with a company’s educational marketing materials are an astonishing 29-times more likely to purchase a product from the company than those exposed to traditional media advertising.” 

So, let’s take a look at five types of web conferences that can benefit your team and may even help build your brand. 

Lunch & Learn 

Lunch & Learn events are usually small-group training sessions that take place over the lunch hour and last 30 to 45 minutes. They’re typically voluntary and less formal than a structured training session or seminar. 

And while they were once conducted solely in person, with advancements in technology, Lunch & Learn sessions can easily be hosted as a web conference, with teams meeting in conference rooms for a live event that you can also stream to your remote workforce. Best of all, because of the ability to record web conferences, you can store them in an online repository that employees can access later. You could also house them online where your clients, customers or even the general public could access.  

Lunch & Learn events are meant to be simple yet meaningful. So, think about the types of bite-sized information you can share easily, such as: 

  • Software or product tips and tricks 
  • Explaining your new sales strategy to colleagues who aren’t part of the sales team 
  • Promoting life skills, like physical fitness or ways to reduce stress 
  • Offering an overview of volunteer opportunities 

Product demonstrations 

If you’re introducing a new product or simply want to help your team and your clients learn more about the features of an existing product, a web conference can help. By hosting a live event online, you can engage your team and your customers, show specific features and even field questions. But web-based meetings like this also have another benefit. They can also be used as marketing assets. 

When you choose web conferencing technology that gives you the power to record the live meeting and transcribe the discussion, you can do so much with it. 

  • Preserve the content for later use 
  • Upload it to your intranet or website
  • Upload the video to a public site that anyone can access

In addition, your team can edit the video and use clips of it in their sales pitches and marketing materials.  

When planning a product demonstration, just make sure that your presentation is: 

  • Visually appealing 
  • You show the product in use  
  • Your camera angles allow viewers to see, up close, the details of the product 

And if the product has use with any accessories, have them on hand and show your audience how they complement each other. 


Whether you’re planning a one-time mandatory training or an ongoing series meant to inform and educate, live webinars can help you make meaningful, memorable connections with your team, your clients or the public.  

For webinars, be sure to choose a web conferencing tool that allows you to share your screen in real-time. This way, your audience can get an up-close look at documents, forms, videos, and any other materials you might discuss.  

If you’re looking for a way to connect with people outside of your organization or your client list, you can create a paid training (or a series of courses) and place the live webinar behind a sign-in page and paywall. Not only can something like this help you establish authority and expertise on a subject, but it may even help you meet new clients or find potential hires. 

As with the other types of events, be sure to use a tool that allows you to record the webinar. This way, you can provide attendees with access to the recording afterward, use it for internal training or edit the video and release clips of it on social media or in marketing materials.  

Town halls and panel discussions 

Town halls and panel discussions may require more logistical work, but they also present an opportunity to broadcast as a live web conference for your organization or a select group of clients or the public.  

They can cover everything from a single topic to the state of the company and can include one speaker or a dozen. (Just make sure you have enough cameras and enough mics to help everyone be seen and heard.) And with screen sharing, they can quickly include video, demonstrations, and more.  

Both town halls and panel discussions usually have an in-person audience as well as online viewers. And with the power to hear and see everyone, plus the ability for remote viewers to ask questions in writing, you can easily field questions, interact with your audience and connect seamlessly.  

If you’re not comfortable hosting a multi-faceted town hall or panel discussion, you may be able to join one hosted elsewhere and record it for your organization’s use later. Just be sure to ask the organizer well before the event date to ensure you have permission and the technology in place to record the event. 

Keynotes with thought leaders 

Whether it’s for your internal team, your clients or the public, hosting a special live streaming talk from a thought leader at your organization or someone affiliated with it can inform and inspire (and raise your public profile, too). 

With the latest web conferencing tools, you can: 

  • Easily schedule an event and invite attendees
  • Stream the event live to audiences who cannot attend in person
  • Record the discussion
  • Gather real-time data on attendee views, recording status and more  

Afterward, with the recording and transcript complete, you can use clips of the event on your website, intranet and social media, or in electronic press kits and other marketing materials.   

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