Internet Multimedia Advertising: Techniques and Technologies
- Tao Mei ,
- Xian-Sheng Hua ,
- ruofei zhang
Tutorial |
Published by ACM Multimedia
This is the tutorial material of "Internet Multimedia Advertising: Techniques and Technologies," given by Tao Mei, Bruce Zhang, and Xian-Sheng Hua, in ACM Multimedia, 2011.
The explosive growth of multimedia data on the Internet creates huge opportunities for multimedia advertising. In this tutorial, we present the techniques and technologies for Internet multimedia advertising. The tutorial aims at bringing together recent insights from the research on multimedia advertising that addresses the theoretical fundamentals, solution concepts, and the issues related to the development of modern multimedia advertising schemes.