Grassroots, Viral, Low Cost/High Impact Learning Content Diffusion: Getting Your Brand Noticed without a Big Ad Campaign

May 17, 2005
Elliott Masie

http://team/sites/x-learn/default.aspx link to event homepage.

Traditional channels of communication are becoming increasingly cluttered – and it’s difficult to get your message out to what are being called the “cultural creatives” – early adopters of progressive trends. What other options exist (or can we invent) to help customers understand and value our learning products? How about blogging, podcasting, virtual communities, viral marketing…

Join futurist, analyst, researcher and humorist Elliott Masie for this Microsoft-only workshop that will help you understand how to use learning as the killer app for creating customer satisfaction and loyalty. This participant-driven workshop will bring together a wide range of MS content and technology experts to work with you on developing plans you can take back to your desk and implement today.

By the end of this workshop, you will:

Understand key factors in designing and implementing grassroots and viral propagation of learning content

2.Create the outline for a learning-based product promotion or event

Compare cost and effectiveness of a variety of low cost/high impact learning techniques
Have valuable contacts across the org to help you develop content solutions
Be able to evangelize the value of these techniques to virtual teams

Don’t bother attending if you’ve got plenty of budget for all your needs, or if your product success in the market is higher than you’d like.

Speaker Details

Elliott Masie is an internationally recognized futurist, analyst, researcher and humorist on the critical topics of technology, business, learning and workplace productivity. He is the editor of Learning TRENDS by Elliott Masie, an Internet newsletter read by over 46,000 business executives worldwide, and a regular columnist in professional publications. He is the author of a dozen books, including the recently authored free digital book called 701 E-Learning Tips. He is the convenor of Learning 2005, a new global conference.He heads The MASIE Center, a Saratoga Springs, NY think tank focused on how organizations can support learning and knowledge within the workforce. He leads the e-Learning Consortium, a coalition of 191 Fortune 500 companies cooperating on the evolution of learning strategies, including JPMorganChase, Target, UPS, National Security Agency, McDonalds, Sears, Bank of America and the U.S. Departments of Defense and Labor.Elliott’s professional focus has been in the fields of corporate learning, organizational performance and emerging technology. He has developed models for accelerating the spread of knowledge, learning and collaboration throughout organizations. Elliott is acknowledged as the first analyst to use the term e-Learning and has advocated for a sane deployment of learning and collaboration technology as a means of supporting the effectiveness and profitability of enterprises.Elliott serves as an advisor to a wide range of government, education and non-profit groups. He serves on the Board of Trustees of several colleges, as a Board member of national organizations and is a member of the Executive Committee of Operation Respect, an anti-bullying education project. He serves as a pro-bono advisor to the Department of Defense and was appointed by the President to the White House Advisory Council on Expanding Learning Opportunities.Elliott is known as a highly approachable speaker and trainer, blending humor, applicable stories of best practice and high levels of audience involvement. Over the past twenty five years, he has presented programs, courses and speeches to over 1,600,000 professionals around the world. He lives in Saratoga Springs, owns thoroughbred horses, and travels extensively each year.Contact:Cathy MasiePostal mail:The MASIE CenterP.O. Box 397Saratoga Springs, NY 12866Telephone:(518) 350-2200Fax:(518) 587-3276