Digital Economics Conference 2017

Social Networks

• Social Networks and Housing Markets
  Michael Bailey (Facebook), Ruiping Cao (Harvard University), Theresa Kuchler (New York University), and Johannes Stroebel (New York University)
• People are Our Greatest Asset: Measuring the Market Value of Human Capital
  Eric Brynjolfsson (Massachusetts Institute of Technology), Daniel Rock (Massachusetts Institute of Technology), Prasanna Tambe (New York University), and Jacqueline Barrett (LinkedIn)

Keynote 1

• Preston McAfee, Chief Economist, Microsoft

The Gig Economy

• Service Quality in the Gig Economy: Empricial Evidence about Driver Safety at Uber
  Susan Athey (Stanford University), Juan Camillo Castillo (Stanford University), Dan Knoepfle (Uber)
• Labor Market Equilibration: Evidence from Uber
  Jonathan Hall (Uber), John Horton (New York University & Uber), Dan Knoepfle (Uber)

Advertising

• Incrementality Bidding and Attribution
  Randall Lewis (Netflix)
• A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
  Brett Gordon (Kellogg), Florian Zettelmeyer (Kellogg), Neha Nhargava (Facebook), San Chapsky (Facebook)
• Advertising at Post-Purchase Stage
  Poppy Zhang (Microsoft), Shawndra Hill (Microsoft), and David Rothschild (Microsoft)

Pricing and Product Development

• Scalable Price Targeting
  Jean-Pierre Dube (University of Chicago Booth School of Business) and Sanjog Misra (University of Chicago Booth School of Business)
• Innovation Is the New Competition: Product Portfolio Choices with Product Life Cycles
  Will Wang (Microsoft)

Keynote 2

• Steve Tadelis, University of California, Berkeley