Important Dates
Submission deadline: June 20, 2011
Notification of Acceptance: July 10, 2011
Camera ready: July 18, 2011
Workshop Date: July 28, 2011
Schedule
| 8:30-8:40 | Opening Remarks |
| 8:40-9:40 | Keynote: A Perspective on Targeted Advertising: Principles, Implementation, Controversies |
| Andrei Broder | |
| 9:40-10:20 | Invited talk: Attribution and Marketing Effectiveness in Display Advertising with Unreliable Cookies Using Bayesian Kalman Filtering |
| Ram Akella | |
| 10:20-10:50 | Coffee Break |
| 10:50-11:20 | Contributed talks: Information Retrieval and Machine Learning for Internet Advertising |
| 10:50-11:05 | Contributed talk Learning User Behaviors for Advertisements Click Prediction [slides] |
| 11:05-11:20 | Contributed talk Learning to Active Learn with Applications in the Online Advertising Field of Look-Alike Modeling [slides] |
| 11:20-12:00 | Invited talk: Story of Phoenix Nest [slides] |
| Yang Liu | |
| 12:00-14:00 | Lunch: Sunshine Cafe, Beijing Hotel, Sponsored by BaiDu We will host all the registered audiences and invited speakers with Buffet. |
| 14:00-14:40 | Invited talk: Display Advertising: Opportunities & Challenges |
| Baogang Yao | |
| 14:40-15:00 | Invited talk: Data-driven display advertising |
| Xuehua Shen | |
| 15:00-15:45 | Contributed talks: Beyond Traditional Advertising |
| 15:00-15:15 | Contributed talk Effective Blog Advertising by Understanding Bloggerr’s Emotions & Needs [slides] |
| 15:15-15:30 | Contributed talk Mobile Advertising: Triple-win for Consumers, Advertisers and Telecom Carrier [slides] |
| 15:30-15:45 | Contributed talk Classifying Business Marketing Messages on Facebook [slides] |
| 15:45-16:10 | Coffee Break |
| 16:10-16:50 | Invited talk: How effective is Targeted Advertising? [slides] |
| Ayman Farahat and Michael Bailey | |
| 16:50-17:30 | Panel Discussions |