Connor Campbell

About

I’m a Senior Researcher in the Office of the Chief Economist. My work focuses on helping organizations understand the true value of their marketing investments by applying structured frameworks, careful measurement, and evidence-based analysis. I partner closely with marketing, media, and analytics teams to turn complex data into actionable insights that guide smarter budget allocation. My goal is to ensure advertising spend not only drives measurable growth but also builds confidence across stakeholders by making decision-making transparent, disciplined, and aligned with business outcomes.