Social Itinerary Recommendation from User-generated Digital Trails

Hyoseok Yoon, Yu Zheng, Xing Xie, Woontack Woo

Personal and Ubiquitous Computing |

Planning travel to unfamiliar regions is a difficult task for novice travelers. The burden can be eased if the resident of the area offers to help. In this paper, we propose a social itinerary recommendation by learning from multiple user-generated digital trails, such as GPS trajectories of residents and travel experts. In order to recommend satisfying itinerary to users, we present an itinerary model in terms of attributes extracted from user-generated
GPS trajectories. On top of this itinerary model, we present a social itinerary recommendation framework to find and rank itinerary candidates.We evaluated the efficiency of our recommendation method against baseline algorithms with large user-generated GPS trajectories collected from Beijing, China. First, systematically generated user queries are used to compare the recommendation performance in the algorithmic level. Second, a user study involving current residents of Beijing is conducted to compare user perception and satisfaction on the recommended itinerary. Third, we compare mobile only approach with mobile + cloud architecture for practical mobile recommender deployment.

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GeoLife GPS Trajectories

August 9, 2012

This is a GPS trajectory dataset collected in (Microsoft Research Asia) GeoLife project by 182 users in a period of over two years (from April 2007 to August 2012). This trajectory dataset can be used in many research fields, such as mobility pattern mining, user activity recognition, location-based social networks, location privacy, and location recommendation. The following heat maps visualize its distribution in Beijing. Please cite the following two papers when using this dataset. [1] Yu Zheng, Quannan Li, Yukun Chen, Xing Xie. Understanding Mobility Based on GPS Data. In Proceedings of ACM conference on Ubiquitous Computing (UbiComp 2008), Seoul, Korea. ACM Press: 312-321. [2] Yu Zheng, Lizhu Zhang, Xing Xie, Wei-Ying Ma. Mining interesting locations and travel sequences from GPS trajectories. In Proceedings of International conference on World Wild Web (WWW 2009), Madrid Spain. ACM Press: 791-800.

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