Ubiquitous Advertising: The Killer Application for the 21st Century

John Krumm

Ubiquitous Advertising: The Killer Application for the 21st Century

John Krumm

IEEE Pervasive Computing Magazine | January 2011 , Vol 100(1): pp. 66-73

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Advertising will be the next major application for ubiquitous computing. Ads will support ubiquitous computing, and ubiquitous computing will support advertisers with ad targeting, ad feedback, customer awareness, and privacy.