Marketing Bench Redmond Kickoff – Personal Branding

  • William Arruda | Reach360
Speaker Details

Dubbed the ‘Personal Branding Guru’ by the media and clients alike, William Arruda works with individuals and organizations to build strong, memorable brands. Combining his 20 years of international branding expertise with his passion for people, he founded Reach, the world’s first branding consultancy focused on the human side of branding. William has appeared on BBC TV, the Discovery Channel and Radio America. He has published numerous articles in publications ranging from the Wall Street Journal to the brandchannel.com and he has written for the American Marketing Association, the Chartered Institute of Marketing and PR News. William is the author of the upcoming personal branding book, Bullet-Proof Your Career. He is a member of the International Coach Federation, holds a Master’s Degree in Education and speaks regularly to audiences around the world.

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