Optimal Marketing Strategies over Social Networks
How can a monoplist seller use social network effects to increase revenue earned? We identify a family of strategies called ‘influence and exploit’ strategies that are easy to implement, easy to optimize over and approximately optimal.
Based on a paper that will appear in WWW 08. This was work, jointly with Jason Hartline and Vahab Mirrokni (MSR Redmond), while Mukund was an intern at MSR.
Mukund Sundararajan is a graduate student in computer science at Stanford University. Besides studying auctions, he is interested in identifying principles for designing secure systems. He is co-advised by John Mitchell and Tim Roughgarden.
- Mukund Sundararajan
- Stanford University