The Myths of Innovation

September 9, 2008
Scott Berkun

How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? We have to move beyond the myths we tell ourselves about innovation, and instead understand:

That all innovation is a collaborative process
That innovation depends on persuasion
That problems are more important than solutions
That good innovation is the enemy of the great
Why the biggest challenge to innovation is knowing when its “good enough”

Speaker Details

Scott Berkun worked at Microsoft from 1994 through 2003, and is the author of the popular books Making Things Happen (formerly titled, The Art of Project Management) and The Myths of Innovation. His work as a writer and public speaker has appeared in The New York Times, The Washington Post, and Wired magazine, as well as National Public Radio. Scott runs the PM Clinic at http://www.scottberkun.com/forums/pmclinic, and he blogs about management and creative thinking at http://www.scottberkun.com/blog/.