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Shelley Bransten articles

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Shelley Bransten
Corporate Vice President, Global Retail, Consumer Goods and Gaming industries, Microsoft
Shelley Bransten, Corporate Vice President, Global Retail, Consumer Goods & Gaming industries, grew up in retail. She’s a passionate advocate for customers and works tirelessly to ensure they’re set up for success. During her time at Microsoft, she has overseen groundbreaking partnerships with leading brands and retailers across the globe. Shelley also sits on multiple boards including NRF, RILA, and Trove.
Published 
7 min read

Microsoft introduces new capabilities that help retailers bring AI to the shopper journey and enhance store associate experiences 

Through new Microsoft Copilot capabilities in Microsoft products, copilot templates for building applications, and retail data solutions in Microsoft Fabric, Microsoft makes AI implementation more accessible to retailers of all sizes. Retailers can now more easily take the first steps with generative AI.
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4 min read

Resilient Retail 

Welcome to 2023—a new year packed with opportunities (and challenges) for all of us in the retail industry. During the past three years, we’ve experienced unprecedented economic, societal, and technological change, but for all that change one thing is clear—retailers are turning to digital technology like never before. Why? Because digital is what will make
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6 min read

Explore the new wave of cloud innovation at NRF Retail Converge 

It is hard to believe summer is already here and I’m preparing for my BIG Ideas session at the upcoming virtual NRF Retail Converge event. Honestly, I can’t wait to talk more about ‘retail’s new clock speed’ and how we’re helping retailers unlock a new wave of cloud innovation. Although retail leaders continue to refine
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2 min read

3 top takeaways from NRF 2021 

This year’s National Retail Federation BIG show was something different—entirely virtual. But it came off quite smoothly, demonstrating how powerful digital transformation can be. It even had some advantages over an in-person event. I was able to see more sessions for one. And without aching feet. Still, even with the more accessible digital format, not
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5 min read

Introducing Microsoft Cloud for Retail 

If 2020 taught us anything, it was that no business is resilient to everything. But those that had laid their digital tracks early were better positioned to recover, and in some cases, even speed ahead. In fact, one retail expert said that we had “witnessed a 10-year evolutionary leap toward digital” in retailing. That’s quite a leap. And as a retail industry, we need to approach the new world we are
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3 min read

4 ways to make the most of this year’s virtual NRF 

NRF 2021 is going to be a first for all of us. I know I’m going to miss seeing many old colleagues and friends this month. NRF BIG Shows for me are just as much family reunion as they are industry conference. But as we’re all discovering, virtual conferences have some real advantages. And, in
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3 min read

Retail in the time of COVID-19 

COVID-19 has impacted our lives in ways many of us couldn’t have imagined. From how we interact with our friends and family to working from home and so much more. For me personally, juggling the joys of homeschooling my teenage boys with a packed work schedule has been a true personal test. Yet I know