Advanced techniques for monetizing Windows Phone apps

  • Bernardo Zamora | Microsoft SQL Server

Current Event: Advanced techniques for monetizing Windows Phone apps

Learn how to increase the revenue of your Windows Phone 7 apps! The author will share tips and recommendations based on the experience of deploying 10+ apps, some free, some paid, some ad-based, and seeing how the different models drive to different usage and monetization. After trying different models, Bernardo has identified some techniques that have consistently grown the app revenue. Learn these techniques, see the code behind, and see real numbers and statistics that help understand how to make the right coding and business model decisions. Expect a very hands-on presentation, where you will see how these techniques are applied differently on the author apps. It is strongly recommended to download the author apps, as they will be used during the presentation to illustrate the concepts.

We will have presentations on the second Thursday of every month.
See XAPfest Events page for details about upcoming and past events.

Speaker Details

Bernardo Zamora has been working in technology for 20+ years. He has an engineering degree, summa cum laude, from ITESM, Mexico, and a master degree from Stanford. He works in SQL Server, and has multiple apps in the WP7 marketplace.

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