Important Dates
Submission deadline: Oct. 30, 2010
Notification of Acceptance: Nov. 12, 2010
Camera ready: Nov. 25, 2010
Workshop Date: Dec. 10, 2010
Online proceeding is available now!
Schedule
| 7:30-7:45 | Opening Remarks |
| 7:45-8:30 | Keynote: Machine Learning for Display Advertising [slides] |
| Foster Provost | |
| 8:30-9:00 | Invited talk: AdPredictor – Large Scale Bayesian Click-Through Rate Prediction in Microsoft’s Bing Search Engine [slides] |
| Thore Graepel, Joaquin Quinonero Candela | |
| 9:00-9:30 | Coffee Break |
| 9:30-10:00 | Invited talk: Hybrid Bidding for Keyword Auctions [slides] |
| Ashish Goel | |
| 10:00-10:30 | Poster Boaster and Discussion Sessions |
| 10:30-15:30 | Ski Break |
| 15:30-16:15 | Keynote: Visualization and Modeling of the Joint Behavior of Two Long Tailed Random Variables [slides] |
| Art Owen | |
| 16:15-16:45 | Invited talk: Click Modeling in Search Advertising: Challenges and Solutions [slides] |
| Jianchang Mao | |
| 16:45-17:05 | Invited talk: Digital Advertising: Going from Broadcast to Personalized Advertising [slides] |
| James Shanahan | |
| 17:05-17:30 | Coffee Break |
| 17:30-17:50 | Invited talk: Machine Learning for Advertiser Engagement [slides] |
| Tao Qin | |
| 17:50-18:30 | Panel Discussions |