Learning User Behaviors for Advertisements Click Prediction [pdf]
Chieh-Jen Wang (National Taiwan University), Hsin-Hsi Chen (National Taiwan University)
Effective Blog Advertising by Understanding Blogger’s Emotions & Needs [pdf]
Yao-sheng Chang (National Cheng Kung Univ.), Wen-hsiang Lu (CSIE, NCKU)
Mobile Advertising: Triple-win for Consumers, Advertisers and Telecom Carrier [pdf]
Chia-Hui Chang (National Central University), Kuan-Hua Huo (National Central University)
Optimizing Display Advertisements Based on Historic User Trails [pdf]
Neha Gupta (UMD), Udayan Khurana (UMD), Tak Lee (UMD), Sandeep Nawathe (Tumri Inc.)
Ranking of New Sponsored Online Ads Using Semantically Related Historical Ads [pdf]
Hamed Neshat (Simon Fraser University), Mohamed Hefeeda (Simon Fraser University)
Classifying Business Marketing Messages on Facebook [pdf]
Bei Yu (Syracuse University), Linchi Kwok (Syracuse University)
Learning to Active Learn with Applications in the Online Advertising Field of Look-Alike Modeling
James Shanahan (Church and Duncan Group Inc.)