Chris LeFeaver joined Xbox Research in 2013 to lead the user research activities for Microsoft’s Vancouver Studios. His initial work focused on Big Park Studio’s Xbox One TV and App experiences, including the NFL, ESPN, and Bonnaroo apps.
With Microsoft’s acquisition of the Gears of War franchise he became the lead user researcher for the Coalition and was responsible for both GOW: Ultimate Edition and GOW 4. His passion projects over the last couple of years have focused on integrating telemetry into playtests, formalizing internal feedback channels to minimize inherent bias and using fast turnaround usability testing to provide more immediate and deep insights.
Prior to joining Microsoft, he worked for Sony Playstation where he helped build and define their European and American UR teams and processes. Chris graduated with an MSc in Human Factors and Ergonomics from Nottingham University in 2006. He subsequently worked at a user experience agency in London where he conducted user research and design for webpages, mobile phones, and console games.
In his spare time, he is an avid consumer of all kinds of games. Board games, poker, and League of Legends ranking as his favourites.