Siddharth “Sid” Suri is a computational social scientist. His research interests lie at the intersection of computer science, behavioral economics and crowdsourcing. Sid’s early work analyzed the relationship between network topology and human behavior. More recently, Sid has become one of the leaders in designing, building, and conducting “virtual lab” experiments using Amazon’s Mechanical Turk. His work has appeared in Science, PNAS, as well as top computer science venues. He won the Best paper award and a Top 10% paper award in ACM EC 2012 and was nominated for a best paper award in WWW 2015.
There are two main threads to Sid’s research; both focus on the study of networks, albeit using different techniques. He primarily conducts web-based behavioral experiments to understand the relationship between network topology and human behavior. He also designs algorithms for analyzing the structure of large graphs using the MapReduce programming paradigm.
I am one of the founding members of Microsoft Research, New York City. Before that I was a member of the Human & Social Dynamics group at Yahoo! Research led by Duncan Watts from 2008 to 2012. Prior to that I was a postdoctoral associate working with Jon Kleinberg in the computer science department at Cornell University. I earned my Ph.D. in computer and information science from the University of Pennsylvania in 2007 under the supervision of Michael Kearns. If you would like more information about my background, please see my CV.
There are two main threads to my research spanning computer science and behavioral economics. Both threads focus on the study of networks, albeit using different techniques. I design algorithms for analyzing the structure of large graphs using the MapReduce programming paradigm. I also conduct web-based behavioral experiments to understand how network topology impacts human behavior and vice versa. To see my research agenda for both of these threads please read my research statement.
My research interests include: Computational Social Science, Crowdsourcing, Behavioral Economics and Social Networks.
Here are a few mentions of me and my work in the news and popular press.
- Your job is about to get ‘taskified’, Los Angeles Times, January 8, 2016
- Online ads: log in, tune out, turn off, The Financial Times, April 2, 2015
- Intellectual Piecework, The Chronicle of Higher Education, February 16, 2015
- The hidden cost of annoying ads is fewer page views, The Globe and Mail, January 1, 2015
- Microsoft Research looks at how annoying display ads can turn off web surfers, Neowin.net, June 4, 2013
- The Dollar Cost of Annoying Ads, Inside Microsoft Research, June 3, 2013
- The roar of the crowd: Crowdsourcing is transforming the science of psychology, The Economist, May 26, 2012
- Microsoft Opens New York Research Lab With Former Yahoo Scientists, PC Magazine, May 3, 2012
- Microsoft Taps Yahoo Scientists for New York Research Lab, The New York Times, Bits Blog, May 3, 2012
- Social contagion: What do we really know?, PopTech, March 19, 2012