We live in a world where almost everything we do leaves a digital footprint—data about us and our activities. Retailers know what we buy and how often. Thermostats know how warm we like it. Social media and online companies know places and websites we’ve visited and what we’ve searched for. Every organization we interact with has a slice of our personal data. Yet, it’s hard to retrieve this information, let alone understand or get value from it.
Bali is paving the path for a personal data ecosystem in which users are in control and can benefit from their data. Like a vault, Bali enables users to aggregate their information securely and privately and use it for their own benefit.