Online evaluation is one of the most common approaches to measure the effectiveness of an information retrieval system. It involves fielding the information retrieval system to real users, and observing these users’ interactions in-situ while they engage with the system. This allows actual users with real world information needs to play an important part in assessing retrieval quality. As such, online evaluation complements the common alternative offline evaluation approaches which may provide more easily interpretable outcomes, yet are often less realistic when measuring of quality and actual user experience.
In this survey, we provide an overview of online evaluation techniques for information retrieval. We show how online evaluation is used for controlled experiments, segmenting them into experiment designs that allow absolute or relative quality assessments. Our presentation of different metrics further partitions online evaluation based on different sized experimental units commonly of interest: documents, lists and sessions. Additionally, we include an extensive discussion of recent work on data re-use, and experiment estimation based on historical data.
A substantial part of this work focuses on practical issues: How to run evaluations in practice, how to select experimental parameters, how to take into account ethical considerations inherent in online evaluations, and limitations. While most published work on online experimentation today is at large scale in systems with millions of users, we also emphasize that the same techniques can be applied at small scale. To this end, we emphasize recent work that makes it easier to use at smaller scales and encourage studying real-world information seeking in a wide range of scenarios. Finally, we present a summary of the most recent work in the area, and describe open problems, as well as postulating future directions.