Image-Centric Advertising Platform

  • Matt Scott

In existing online-advertisement platforms, the relevance between advertisers and users is decided largely by advanced keyword matching. With this, advertisers bid on images instead of keywords. For example, a toy seller could bid on the image of a related movie poster, while a restaurant could bid on the image of a cooking magazine cover. Users would receive ads based on the content of images they recently browsed or used.

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