Googled: The End of the World as We Know It

November 9, 2009
Ken Auletta | Ken Auletta

There are companies that create waves and those that ride or are drowned by them. Let’s take a ride on the Google wave, from how it formed to how it crashed into traditional media businesses.
Their engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results: Eric Schmidt tells us that his company is poised to become the world’s first 100 billion dollar company. Yet there are obstacles in this future: from media companies, government regulators and internal threats: what is next for Google

Speaker Details

Ken Auletta has written the “Annals of Communications” column for The New Yorker since 1992. He is the author of ten books, including four national bestsellers, including Three Blind Mice: How the TV Networks Lost Their Way, Greed and Glory on Wall Street and World War 3.0: Microsoft and its Enemies.