The USC Annenberg Relevance Report 2025

The annual Relevance Report from the USC Center for Public Relations identifies emerging issues and forecasts topics and trends impacting society, business, and communication in the coming year. The book features contributions from PR industry leaders, and USC academics and graduate students.

The 2025 Relevance Report highlights how AI is reshaping the PR industry, driving innovation in storytelling, efficiency, and data-driven insights. Microsoft has contributed to this year’s report in a number of ways, including an article by the Tools for Thought team entitled “AI as ‘Tool for Thought'”.