Building Better Places – Second Life, Collaborative Creation, and 5 Missing Pieces


August 17, 2005


Second Life is a digital world completely built and owned by its residents. Running on a distributed grid of over 1000 machines, Second Life allows residents to collaboratively create everything from their own bodies, structures, and vehicles to social groups, games, and experiences. Launched 2 years ago, Second Life boasts 40,000 customers, tens of millions of user-created objects and pieces of clothing, over US$2 million per month in internal transactions, a community built around learning from each other, and a phenomenal rate of innovation. Second Life, based almost entirely upon user referrals, maintains a steady 10% monthly growth. Through a demo, Cory Ondrejka will take you through the world of Second Life, explain the technology, economic, and community choices Linden Lab (the creators of Second Life) have made, and surface 5 important technologies that would make Second Life an even better world.


Cory Ondrejka

As Vice President of Product Development, Cory Ondrejka leads the team developing “Second Life,” Linden Lab’s award-winning, user-created digital world. His team has created the revolutionary technologies required to enable collaborative, atomistic creation, including distributed physical simulation, 3D streaming, completely customizable avatars and real-time, in-world editors. He also spearheaded the decision to allow users to retain the IP rights to their creations and helped craft Linden’s virtual real estate policy.Prior to joining Linden Lab in November, 2000, Ondrejka served as Project Leader and Lead Programmer for Pacific Coast Power and Light. At PCP&L, he brought the “Road Rash” franchise to the Nintendo for the first time with “Road Rash 64” and built the core technology teams that completed multiple products for Nintendo and Sony consoles. Previous experience includes Lead Programmer for Acclaim Coin-Operated Entertainment’s first internal coin-op title and work on Department of Defense electronic warfare software projects for Lockheed Sanders. While an officer in the United States Navy, he worked at the National Security Agency and graduated from the Navy Nuclear Power School. Ondrejka is a graduate of the United States Naval Academy, where he was a Presidential “Thousand Points of Light” recipient and became the first person to earn Bachelors of Science degrees in two technical majors: Weapons and Systems Engineering and Computer Science.