Skip to main content

Microsoft Industry Blogs - Australia: Retail


How retailers balance the personalisation-privacy problem 

Written by Marcy Larsen Retailers might be getting sick of the phrase, ‘the new normal’. But just because it’s a little over-used doesn’t mean it’s not true. Today’s customers have driven a lasting change for retailers. While some pandemic-related trends may be fleeting, some are more foundational. And sometimes that requires balancing competing customer expectations.


Preparing retail for the new normal 

Consumer demand for safe and easy shopping experiences is opening up new possibilities for retailers through innovation and partnerships around Artificial Intelligence.