Naked Conversations: How blogs are changing the Way businesses Talk with Customers

March 28, 2006
Shel Israe and Robert Scoble

Shel Israel and Microsoft’s own Robert Scoble will discuss how blogs are changing the way businesses talk with customers. They will discuss what they learned from their reearch and interviews with more than 180 business bloggers. Their work is focused on helping businesses of all sizes understand why blogging will help them get closer to customers and prospects. The authors used Microsoft as their lead case study of how blogging can put a human face on a company.

Speaker Details

Shel Israel played a key strategic role in introducing some of technology’s most successful products, including PowerPoint, FileMaker, and Sun Microsystems workstations.He’s been an expert on innovation for more than twenty years.

Robert Scoble is a technical evangelist who works for Microsoft and maintains the popular blog, Scobleizer. Although Scoble often promotes Microsoft products like Tablet PCs and Windows Vista, at the same time he criticizes his own employer and praises its competitors (like Apple Computer and Google). However, some argue that the modest measure of criticism leveled at Microsoft and praise toward competitors serves only to give his Microsoft evangelism credibility. Besides blogging, Scoble is part of the Channel9 MSDN Videos team producing educational and evangelist mini-films targeted towards students and professional developers.