Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything

  • Daniel Goleman and Gregory A. Norris | Co-founder, the Consortium for Research on Emotional Intelligence in Organizations, Rutgers University, Dept. of Applied and Professional Psychology

Why do we recycle bottles yet drive miles to purchase groceries? We take bags to the grocery story but buy fruits there shipped from South America. All of this illustrates the wild inconsistencies in our response to the environmental crisis—yet now, with a new generation of technologies, we can access the ecological truths about any product we buy before we buy it.
This “radical transparency” will enable customers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses. This powerful alignment of customer’s values with their purchasing power will foster a new age of competitive advantage.

Speaker Details

Daniel Goleman is the author of the international bestsellers Emotional Intelligence, Working with Emotional Intelligence, Social Intelligence and the co-author of Primal Leadership. A former science reporter for the New York Times, Goleman has twice been nominated for the Pulitzer Prize and received the American Psychological Association’s Lifetime Achievement Award. He was elected a Fellow of the American Association for the Advancement of Science in recognition of his efforts to communicate the behavioral sciences to the public.The full schedule of upcoming talks in the Microsoft Research Visiting Speaker Series can be found here: http://sharepoint/sites/visitingspeaker/default.aspx

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