Shifting strategy: building a relationship sales culture for your team
Learn how to facilitate a strong relationship sales culture for your sales team and lay the foundation for long-term business growth. Read more
Blog posts
3 ways culture guides modern marketing at Microsoft US
As marketing organizations, we are under enormous pressure. Read more
Attentive to detail: practicing inclusive communication
Microsoft CEO Satya Nadella has frequently said that we need to change from a “know-it-all” company to a “learn-it-all” company. Read more
Unlock the key to competing, connecting, and closing sales in today’s market
Learn why adopting a relationship sales strategy is critical to the short- and long-term success of your sales team. Read more
Accelerate sales with customer-centric relationships
Relationship selling focuses on building customer-centric relationships to drive sales and grow revenue. Explore the infographic for selling tips—and data to back them up. Read more
Take an innovative approach to change management
Learn how businesses around the world are beginning to prepare for the transition from Microsoft’s Windows 7 and Office 2010 solutions to Windows 10. Read more
Modern Marketing: The Case of Microsoft US
As the Chief Marketing Officer of Microsoft in the US, I’ve embarked on a journey of marketing transformation that kicked off as Satya Nadella became our new CEO. As Microsoft “hit refresh”, the way we do marketing has to be re-thought putting the customer first while leveraging all that modern marketing could offer. As I Read more
3 tips to making better marketing video content
Marketing videos are everywhere today, but what really sets apart effective ones from lackluster ones? Learn the three fundamental elements. Read more
Create more personalized customer experiences in retail
Today’s retail customers want the world—and personalization is a key in-demand feature. Modern customers present new challenges and opportunities for retailers. Read more
AI and data compliance: Are you prepared?
Many small and mid-sized businesses are learning how to manage the increased data AI provides in a way that builds customer trust and ensures compliance. Read more
When Machines Start to Think – How AI is Shaping Our ‘Day After Tomorrow’ by Peter Hinssen
Most of us focus on ‘Today’: on the meetings we will be having, the e-mails we will respond to and the quotations we need to send out while deadlines are breathing down our neck. And we should. The ‘Today’ part is what pays our bills. We also think a lot about ‘Tomorrow’, about our future Read more
The future of the finance team
Finance roles are changing—being digitally transformed—with less focus on transactional work and more on being a revenue-creating partner. Read more